结合苹果季度财报亮眼 iPhone7扭转销售颓势【yaxin】的使用场景，下文将重点信息重新梳理成更易阅读的版本。In its first full quarter since the iPhone 7s release, Apple reported net sales of $78.4bn (62.3bn pounds), up 3% on the same period a year ago.在iPhone 7公布第一个季度之后，苹果公司报告称之为，其净销售额超过了784亿美元（约合623亿英镑），同比去年快速增长了3%。Chief executive Tim Cook said Apple had sold more iPhones than ever before.CEO蒂姆·库克回应，苹果售出了“比以往更好的iPhone”。The firm said it had sold 78.3m iPhones in the three months to 31 December, up from 74.8m a year before.该公司声称，从iPhone 7公布到12月31日的这3个月时间里，苹果共计售出了7830万台iPhone，而去年这一数字还只有7480万。

A continued slowdown in iPhone sales led to Apple then reporting a drop in annual revenue in October, the first such fall in 15 years.iPhone销售的持续上升造成苹果公司在10月份报告的年度营收上升，这还是15年来的第一次。It reported revenue of $54.3bn from iPhone sales, plus $7.2bn from the Mac, $5.5bn from the iPad, $7.1bn from services and $4.0bn from other products, including the Apple Watch.根据报告，有543亿美元的收益来自iPhone、72亿美元的收益来自Mac、55亿美元的收益来自iPad、71亿美元来自服务、40亿美元来自还包括Apple Watch在内的等其他产品。It had also set new records for revenues from its Mac, Apple Watch and services divisions, he said.据库克回应，来自Mac、Apple Watch和服务部门的收益也建构了新纪录。”Apple had suffered three quarters in a row of falling revenue as intensifying competition, particularly from Chinese rivals, hit sales of its flagship iPhone.由于白热化的竞争（特别是在是来自中国的竞争对手），造成苹果公司旗舰iPhone销量大叛，苹果公司早已倒数三个季度遭遇营收下降。

Were thrilled to report that our holiday quarter results generated Apples highest quarterly revenue ever, and broke multiple records along the way, Mr Cook said.库克说：“我很高兴地报告，我们假日季的销售结果多达了苹果以往最低的季度营收，超越了多项纪录。In April, the firm reported its first fall in quarterly revenue since 2003, hurt by slowing sales in China.由于中国市场销售上升的影响，去年四月，该公司报告了自从2003年以来的第一次季度营收上升。整体来看，苹果季度财报亮眼 iPhone7扭转销售颓势【yaxin】的相关信息仍值得持续留意。

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